Niels van de Ven - Temptation-Based Reasoning: When Tempted,

Journal article

Niels van de Ven, Irene Blanken, Marcel Zeelenberg
Journal of Marketing Behavior, vol. 3, 2018, pp. 185-209

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APA Click to copy
van de Ven, N., Blanken, I., & Zeelenberg, M. (2018). Temptation-Based Reasoning: When Tempted, Everything Becomes a (Better) Reason to Indulge. Journal of Marketing Behavior, 3, 185–209. https://doi.org/10.1561/107.00000047

Chicago/Turabian Click to copy
Ven, Niels van de, Irene Blanken, and Marcel Zeelenberg. “Temptation-Based Reasoning: When Tempted, Everything Becomes a (Better) Reason to Indulge.” Journal of Marketing Behavior 3 (2018): 185–209.

MLA Click to copy
van de Ven, Niels, et al. “Temptation-Based Reasoning: When Tempted, Everything Becomes a (Better) Reason to Indulge.” Journal of Marketing Behavior, vol. 3, 2018, pp. 185–209, doi:10.1561/107.00000047.

BibTeX Click to copy

@article{niels2018a,
  title = {Temptation-Based Reasoning: When Tempted, Everything Becomes a (Better) Reason to Indulge},
  year = {2018},
  journal = {Journal of Marketing Behavior},
  pages = {185-209},
  volume = {3},
  doi = {10.1561/107.00000047},
  author = {van de Ven, Niels and Blanken, Irene and Zeelenberg, Marcel}
}

[we propose that people interpret reasons for indulgence in a different light depending on how tempting behavior is: people see a prior good deed as a better reason for indulgence when the indulgence is more tempting, which makes them more likely to give in to the temptation. this process of temptation-based reasoning sheds new light on existing theories on how people deal with temptations, notably those on self-licensing, comfort buying, and comfort eating]